Joe Biden’s reelection campaign has been mocking his rival Donald Trump on the former president’s own turf. The Biden-Harris HQ account posted a campaign video on Truth Social, featuring clips of pundits describing the former president as “confused” and “not Donald Trump of 2016,” as well as one of his primary opponent Nikki Haley saying that he is “declining.” Trump spokesperson Steven Cheung responded by saying that the Biden campaign is promoting clips of Nikki Haley because they know she will be the biggest pushover if she became the nominee.
The Biden campaign created an account on Truth Social in October after previously expressing its intention to avoid the platform. Since launching it, Biden-Harris HQ has amassed about 82,300 followers, while Team Trump has 136,000 followers as of Thursday. The decision to join Trump’s platform has been seen as an effort to try to persuade voters over to Biden’s White House bid and an extension of Democratic efforts to engage with voters who consume conservative media. Pete Buttigieg, now Biden’s transportation secretary, made multiple appearances on Fox News to promote his views to Americans who may not necessarily agree with his political opinions but also have not heard it from his perspective.
Trump launched the social media platform in February 2022 after he was suspended from Twitter, now X, and Facebook a year earlier due to his January 6, 2021 posts that praised the actions of Capitol rioters. The ad posted by the Biden campaign also included unfavorable clips of Trump, including one where the former president says, “I stumbled and mumbled purposely” and another where he talks about being ID’d to “buy a loaf of bread.”
Biden has shifted his political strategies in recent weeks, using his rival’s name in his campaign speeches, including 22 times during his speech on Saturday in South Carolina.