Google has announced the renaming of its AI products, Bard and Assistant, as “Gemini” and “Assistant with Bard.” The new name represents a clean-up and embrace of Gemini as a brand. Bard, a chatbot, was released nearly a year ago, and Duet AI, Google’s collaborative AI tool for its Workspace software suite, is now known as “Gemini for Workspace.” Starting Wednesday, users can access Ultra via Bard, now known as Gemini, with one catch: they must pay $20 per month for an AI Google One package that includes access to the app formerly known as Duet.
The Gemini rebrand makes everything feel more coherent and less rushed in the pursuit of OpenAI’s ChatGPT. Google has long been mocked for its inconsistent and sometimes confusing approach to branding, most notably for its disparate collection of messaging apps. Google will also release AI mobile apps that reflect all changes to its products immediately.
On mobile, Google will release a dedicated Gemini app that will effectively replace the Assistant on Android, while iOS users will access it via a new toggle within the Google app. Gemini on mobile will do many of the things Google hinted at in October, such as allowing users to take a photo and ask Gemini questions about it or appearing as an overlay on Android phones to provide information about what they’re viewing on a website.
Google intends to continue investing in Assistant for other “surfaces” such as smart speakers and TV infotainment systems. Hsiao believes it is too early to predict that the Google Assistant will eventually become Gemini, but she believes the Assistant’s expression on a speaker was designed for a voice-only era. She believes that experiencing it on a screen, rather than just your voice, allows for more creativity and elaboration.