Eastmont Town Center: Transforming Oakland’s Frick Neighborhood into a Community Hub

Andrew Lopez
Andrew Lopez - Staff Writer 7 Min Read
Eastmont Town Center: From Mall to Community Hub in Oakland (Photo by Erik Mclean)

Discover Eastmont Town Center in Oakland, a community hub blending historic design with vital services, fostering engagement and growth in East Oakland.

Eastmont Town Center in Oakland has undergone a remarkable transformation over the years. Once a thriving shopping mall, it is now a central hub for community services and engagement. Located in East Oakland’s Frick neighborhood, this site blends historical significance with modern functionality, serving as a vital resource for the local community.

Historical Overview: From Mall to Community Hub

Eastmont Town Center has a unique history. Originally the site of a Chevrolet Assembly Plant, it was transformed into Eastmont Mall in the late 1960s. The mall was designed by William Pereira, a renowned architect known for his forward-thinking designs. For years, the mall was a bustling retail destination. However, like many malls in the late 20th century, Eastmont fell into decline due to economic challenges and urban decay.

By the early 2000s, the space was reimagined. Vertical Ventures spearheaded a redevelopment project to repurpose the mall into a center for community services. This shift brought new life to the area, turning Eastmont into a beacon of hope and opportunity for local residents.

Architectural Significance

William Pereira’s design gave Eastmont its architectural uniqueness. His innovative style remains evident even as the site adapts to modern needs. Efforts to preserve Pereira’s legacy have helped maintain the character of the complex while ensuring its functionality for today’s community-focused purposes.

Community Services at Eastmont Town Center

Eastmont Town Center serves as a one-stop destination for critical community services. This includes:

  • Social Services: Alameda County Social Services, the Eastmont Wellness Center, and the Social Security office provide essential resources for residents.
  • Education and Engagement: The Oakland Public Library branch within the center offers a wide range of educational and cultural programs for people of all ages.
  • Public Transit Access: The Eastmont Transit Center, operated by AC Transit, connects the community to other parts of the Bay Area, improving mobility and access to opportunities.

These services have turned Eastmont into more than just a facility; it’s a lifeline for many families in East Oakland.

Economic and Social Impact on East Oakland

The redevelopment of Eastmont Town Center has brought new energy to the East Oakland community. By hosting social service agencies and community resources, it has helped address critical local needs. This transformation also fosters economic growth, providing jobs and creating opportunities for residents.

The center’s role extends beyond services—it strengthens social ties through community programs and events. These initiatives have helped promote a sense of unity in an area that has faced its share of challenges.

Community Engagement and Cultural Preservation

A unique feature of Eastmont Town Center is its focus on preserving local history. The Eastmont Mall Memories Exhibit, located within the center, showcases the mall’s past and its significance to the community. In addition to preserving history, the exhibit fosters community pride and connection.

Regular events and initiatives hosted at Eastmont bring residents together, further building a sense of belonging and engagement.

Public Transportation and Accessibility

Transportation plays a vital role in making Eastmont accessible to all. The Eastmont Transit Center, served by AC Transit, connects residents to Oakland and beyond. These improved transit links not only help people access the services within Eastmont Town Center but also open up economic opportunities across the region.

Enhanced accessibility makes the center a model of inclusivity, providing resources to underserved populations and bridging gaps within the community.

Future Prospects for Eastmont Town Center

As Eastmont Town Center continues to evolve, plans for further redevelopment and expansion are in the works. These efforts aim to enhance the services provided, improve infrastructure, and expand its impact on the surrounding community.

The center’s success as a community hub positions it as a cornerstone of East Oakland’s future. Its potential for driving economic growth, fostering social cohesion, and revitalizing the area is unmatched.

Frequently Asked Questions

What was Eastmont Town Center originally?
Eastmont Town Center began as Eastmont Mall, a shopping center designed in the 1960s by William Pereira.

Who designed Eastmont Town Center?
The original mall was designed by renowned architect William Pereira, whose work has influenced the site’s redevelopment.

What services are offered at Eastmont Town Center?
The center provides a range of services, including Alameda County Social Services, healthcare facilities like the Eastmont Wellness Center, a Social Security office, and a branch of the Oakland Public Library.

How does Eastmont Town Center benefit the community?
Eastmont serves as a community hub by providing essential services, fostering engagement, and promoting economic revitalization in East Oakland.

What are the future plans for Eastmont Town Center?
Future plans include expanding the center’s facilities and services to better meet the community’s needs and drive economic growth in the region.

Conclusion

Eastmont Town Center stands as a testament to the power of urban redevelopment. Its journey from a struggling shopping mall to a thriving community hub highlights its importance to Oakland’s Frick neighborhood. By preserving its architectural heritage and offering vital services, Eastmont continues to shape the future of East Oakland for generations to come.

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Staff Writer
Andrew Lopez is a San Francisco native with roots all over the Eastside. He earned a master’s degree at UC Berkeley’s Graduate School of Journalism. He enjoys covering the intersections between art, culture and history within communities. Andrew is part of the inaugural cohort of the California Local News Fellowship. andrew.lopez@collegeunified.com