When Bluesky launched last year, it filled a gap that people looking for alternatives to X desperately needed, as it seemed the ship formerly known as Twitter was possibly sinking. Against all odds, it hasn’t sunk yet.
Bluesky wasn’t as confusing as Mastodon and wasn’t a Meta-owned platform like Threads. Bluesky looks and feels much like Old Twitter.
There was only one snag: It was available as a beta launch, only with invite codes, which were initially so hard to obtain that even Joe Biden couldn’t get one. Starting Tuesday, Bluesky will finally be out of “beta” and open to anyone—no codes needed.
Similar to Mastodon and Threads, Bluesky is an experiment in a new, “decentralised” way of running a social app, where users can create their own communities and moderation rules. Bluesky also has its own moderation team.
Jack Dorsey, a board member of Bluesky, was involved in its creation while at Twitter. It operates as a public-benefit corporation.
Finally, it may not be a winner-take-all fight amongst these X alternatives; the new approach to social media may be to thrive in smaller regions without relying on large scales to survive. Meta hopes to win the war against threads.
But has Bluesky Buzz left the barn?
Bluesky’s CEO, Jay Graber, told Business Insider that the app currently has 3 million users. It is becoming more accessible and, later this month, will include additional capabilities that connect it to the “fediverse.”
The interview was modified for length and clarity.
Why did it take so long to open up to everybody?
We’ve been developing something similar to Twitter—alternative rails that allow users to create a variety of different services on top of it. They currently have a bespoke feed as an example. However, third parties can operate all of the app’s components. It took some time to set everything up to ensure that you got it properly and provided a pleasant user experience.
Over the last year, we’ve given ourselves time to build the underlying infrastructure and moderating capacities. Now we’re almost ready.
Later this month, we will open up Federation and third-party branding, allowing others to implement moderating services. So those are some of the things that need additional time.