Clay Theatre: A Century-Old San Francisco Cultural Landmark

Alex MedinaJessica Perez
Alex Medina - Staff Writer Jessica Perez - Managing Editor 6 Min Read
Photo by Sammie Fermanda / Getty Image

The Clay Theatre, a historic single-screen movie house in San Francisco’s Pacific Heights neighborhood, has been a cultural landmark since its establishment in 1913. Despite its recent closure in January 2020, the Clay Theatre remains a beloved institution that has played a significant role in the city’s arts and culture scene for over a century.

Key Points

  • The Clay Theatre is a historic single-screen movie theater that has been a cultural landmark in San Francisco since 1913.
  • Throughout its history, the theater has been known for showcasing foreign, independent, and art house films.
  • The Clay Theatre has been designated as a San Francisco Landmark since May 2022, recognizing its historical and architectural significance.

The Historical Journey of Clay Theatre

The Clay Theatre opened its doors in 1913 as The Regent, a nickelodeon-style theater that often featured Mary Pickford films. In 1931, the theater was renamed The Avalon, and later, in 1935, it became The Clay International under the leadership of Herbert Rosener, focusing on foreign films. The Clay International was the first theater in San Francisco dedicated to showcasing international cinema, with notable screenings including “The Song to Her” (1934) and “Goodbye, Beautiful Days” (1935).

Throughout the decades, the Clay Theatre underwent several renovations and ownership changes. In the 1950s, the building’s exterior was significantly modified, including the relocation of the ticket booth and a redesign of the entrance. Despite these changes, the theater remained committed to presenting unique and thought-provoking films.

Architectural Marvels of Clay Theatre

The Clay Theatre is one of only four extant nickelodeons remaining in San Francisco and one of two that continues to operate as a single-screen theater. Its architecture embodies the distinctive characteristics of both an early 20th-century nickelodeon and a single-screen neighborhood movie theater, making it a rare and important cultural institution in the city.

Efforts have been made to preserve the theater’s historical integrity through renovations and restorations. The Clay Theatre’s unique features and architectural style cement its place in San Francisco’s architectural heritage.

The Role of Clay Theatre in San Francisco’s Arts Scene

The Clay Theatre has made significant contributions to San Francisco’s local arts and culture scene. It has partnered and collaborated with various organizations, supporting local artists and performers by providing a platform for showcases and opportunities.

The theater’s influence on San Francisco’s performing arts landscape is undeniable, as it has been a vital exhibitor of foreign and independent art house films for decades. Filmmakers like John Waters have fond memories of early screenings of “Pink Flamingos” (1972) at the Clay Theatre, and the theater was also known for its midnight showings of “The Rocky Horror Picture Show” (1975).

Engaging with the Community: Outreach and Education

The Clay Theatre has been actively involved in community outreach and education. It has offered educational programs and workshops for schools and individuals, fostering an appreciation for the arts among younger generations.

Through partnerships with local organizations, the theater has participated in community outreach initiatives, strengthening its ties with the surrounding neighborhood. Volunteer and support opportunities have also been available for those looking to get involved with the Clay Theatre and contribute to its mission.

FAQ

What is the historical significance of the Clay Theatre?

The Clay Theatre is a historic single-screen movie theater that has been a cultural landmark in San Francisco since 1913. It was the first theater in the city dedicated to foreign films and has been a vital exhibitor of independent and art house cinema throughout its history.

When was the Clay Theatre designated as a San Francisco Landmark?

The Clay Theatre was designated as a San Francisco Landmark on May 6, 2022, recognizing its historical and architectural significance.

What types of films has the Clay Theatre been known for showcasing?

Throughout its history, the Clay Theatre has been known for showcasing foreign, independent, and art house films. It was the first theater in San Francisco dedicated to international cinema.

What are some notable events or screenings that have taken place at the Clay Theatre?

Notable events and screenings at the Clay Theatre include early showings of John Waters’ “Pink Flamingos” (1972) and midnight screenings of “The Rocky Horror Picture Show” (1975). The theater has also hosted premieres, festivals, and special screenings throughout its history.

What is the current status of the Clay Theatre?

The Clay Theatre closed in January 2020, shortly before the COVID-19 pandemic. In 2021, the owner removed the seating and filed an application to convert the space into retail use. However, the local community has rallied in hopes of the building reopening as a movie theater. In February 2024, the theater and adjacent store were sold, with its future remaining uncertain.

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Staff Writer
Alex Medina is a former CollegeUnified alumni (2018-2019). He is currently the staff writer for CollegeUnified. After graduating from Francisco Bravo Medical Magnet High School in 2015, he pursued a Bachelor of Arts in Journalism and New Media at Mount Saint Mary’s University. alex.medina@collegeunified.com
Managing Editor
Jessica is the senior editor leading CollegeUnified. Prior to this role, she spent nearly six years at the LA Times, first as assistant editor of the News Desk, then community editor of De Los, a Latinx vertical. She also worked as a digital producer at NBC Los Angeles, and spent a year as a fellow at USC Annenberg’s School of Journalism. She holds a degree in journalism from Cal State Long Beach. jessica.perez@collegeunified.com