The EndUp Bar SF: A Historic Nightlife Venue in SoMa

Jessica PerezSusanica Tam
Jessica Perez - Managing Editor Susanica Tam - Editor 6 Min Read
Photo by Sammie Permanda / Getty Image

The EndUp bar in San Francisco, established in 1973, has been a cornerstone of the city’s nightlife for nearly five decades. This legendary venue, located in the SoMa district, has attracted a diverse crowd with its inclusive atmosphere and eclectic music programming, ranging from house and techno to disco.

Key Points

  • The EndUp is a historic nightclub in San Francisco, celebrated for its contribution to the city’s nightlife and LGBTQ+ community.
  • Known for its after-hours parties, the venue offers a wide range of music genres, catering to diverse tastes.
  • It has played a significant role in the evolution of San Francisco’s dance music culture and remains a popular destination for both locals and visitors.

The Historical Significance of The EndUp

The Beginnings and Evolution

The EndUp opened its doors in 1973, initially serving as a gay disco. Over the years, it has transformed into a hub for various music and cultural movements, adapting to the changing tastes and trends in San Francisco’s nightlife scene.

Cultural Impact

The EndUp has been a safe space and a significant contributor to the LGBTQ+ rights movement. It has also played a crucial role in the development of electronic dance music culture in the Bay Area, providing a platform for emerging artists and genres.

The Music and Entertainment Experience

Diverse Music Programming

The EndUp hosts a wide array of music events, featuring genres such as house, techno, disco, and more. The venue has welcomed notable DJs and performers from around the world, cementing its reputation as a go-to destination for dance music enthusiasts.

Signature Events and Parties

The club is famous for its recurring events, such as the Sunday T-Dance, which has been a staple of San Francisco’s nightlife for years. The EndUp also hosts special events and themed nights, showcasing its versatility and appeal to different audiences.

The Social and Community Aspect

A Meeting Place for Diverse Groups

The EndUp fosters a sense of community among its patrons, providing a space where people from all walks of life can come together to dance, socialize, and celebrate diversity. The club has also been known to host events for charitable causes and local community support.

The Atmosphere and Venue Layout

The physical space of The EndUp includes both indoor and outdoor areas, each contributing to its welcoming and inclusive atmosphere. The venue’s unique features, such as its spacious dance floor and cozy lounge areas, create an inviting environment for patrons.

Visitor Information

Planning Your Visit

The EndUp is open on weekends, with cover charges varying depending on the event. The club typically caters to a 21+ crowd, so be sure to bring a valid ID. There are several nearby accommodations and dining options in the SoMa district for those planning a night out.

What to Expect

The club’s vibe can vary depending on the event or time of day. Visitors can expect a lively and energetic atmosphere, with a friendly and diverse crowd. First-time visitors should be open-minded and respectful of the club’s inclusive ethos.

Appearances and Mentions

The EndUp has been featured in various films, TV shows, and books, contributing to its legendary status. These media appearances have helped shape the club’s reputation and attract visitors from around the world.

Testimonials and Reviews

The club has received numerous positive reviews and testimonials from patrons and critics alike. Social media and online reviews have further solidified its reputation as a must-visit destination in San Francisco’s nightlife scene.

Future Directions and Legacy

Innovations and Adaptations

The EndUp has continuously evolved to stay relevant in the changing nightlife landscape. The club regularly introduces new events and initiatives to keep its programming fresh and engaging for its patrons.

The Legacy of The EndUp

The EndUp’s enduring appeal is a testament to its significance in San Francisco’s cultural and social fabric. Its influence on future generations of nightlife venues and cultural spaces is undeniable, as it continues to set the standard for inclusive and vibrant entertainment.

FAQ

What are The EndUp’s operating hours?

The EndUp is open on Fridays and Saturdays from 10 PM to 4 AM, and on Sundays from 6 AM to 2 PM for the famous T-Dance. Hours may vary for special events or holidays.

Is there a dress code for The EndUp?

While there is no strict dress code, patrons are encouraged to dress comfortably and expressively. The club welcomes a wide range of styles and fashion choices.

How can I find out about upcoming events at The EndUp?

You can stay informed about upcoming events at The EndUp by visiting their official website, following their social media accounts, or signing up for their email newsletter.

Does The EndUp have an age restriction?

Yes, The EndUp is generally a 21+ venue. Be sure to bring a valid government-issued ID to gain entry.

Can I book The EndUp for a private event?

Yes, The EndUp is available for private event bookings. You can contact the club’s management team via email or phone to inquire about availability and pricing for private parties or events.

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Managing Editor
Jessica is the senior editor leading CollegeUnified. Prior to this role, she spent nearly six years at the LA Times, first as assistant editor of the News Desk, then community editor of De Los, a Latinx vertical. She also worked as a digital producer at NBC Los Angeles, and spent a year as a fellow at USC Annenberg’s School of Journalism. She holds a degree in journalism from Cal State Long Beach. jessica.perez@collegeunified.com
Editor
Susanica Tam is an equity-minded editor, and photo professional that calls CollegeUnified home. She leads the inaugural Fall 2024 photojournalism cohort along with Kate Valdez. Susanica is especially interested in culture, language, and identity stories and is the first person in her family to be born in the U.S. She attended the USC School of Journalism on scholarship and most recently also the Transom Storytelling Workshop. susanica.tam@collegeunified.com